Selected Research
My research spans management, organisational behaviour, consumer behaviour, events and festivals, with a strong applied and industry-engaged focus. I have published peer-reviewed research and numerous industry reports, translating evidence into practical insights for organisations and communities.
My contemporary research increasingly focuses on work-integrated learning, career readiness, management education and human capability in an AI-enabled workplace, alongside contemporary management and organisational behaviour education.
Benchmarking Work-Integrated Learning: Lessons from Leading UK Universities
2026 | Research report – forthcoming
A comparative study of WIL models, career readiness and industry engagement across leading UK universities.
Ngarrama 2024: An Indigenous Lens to Event Management — Consumer Behaviours, Societal Perceptions and Management Implications
2024 | Industry report
Applied research examining audience behaviour, social impact and implications for event management. Newcastle Profiles
Klein Karoo National Arts Festival: A Cultural Affair
2024 | Book chapter
An international case study exploring the management and experience of one of South Africa’s major cultural festivals. Newcastle Profiles
Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model
2023 | Journal of Travel Research
Peer-reviewed research developing and validating a model of tourist experience, perceived value and behavioural outcomes at hallmark festivals. Newcastle Profiles
Newcastle Writers Festival: Consumer Behaviour, Perceptions and Outcomes
2023–2024 | Longitudinal industry research
Applied research examining audience behaviour, experience and event outcomes to inform festival strategy and management. Newcastle Profiles
Work-Integrated Learning & Career Readiness
Investigating the design and scaling of high-quality work-integrated learning programs that bridge the gap between academic theory and professional industry requirements.
Management & Human Capability
Exploring the intersection of management education and human capability, focusing on power skills, resilience, and leadership in an AI-enabled future.
Organisational Behaviour & AI
Research into how organisational behaviour and human judgment evolve as automation and artificial intelligence redefine the management landscape.